India's first Scheme Communication & Engagement Platform โ connecting FMCG brands with 1.2 Crore General Trade retailers. Directly. Instantly. At a fraction of salesman cost.
General Trade is not dying โ it is waiting to be saved. Every year, brands create crores worth of trade schemes that never reach the retailer.
RetailSmart fixes this. One scheme at a time.
RetailSmart creates value for all three players โ without disrupting anyone.
A personalised scheme feed โ like Instagram, but every post earns you money. Check schemes in free time. Negotiate with confidence. Earn better margins every single day.
Reach every retailer โ including the 50% your salesmen never visit. Publish schemes in minutes, target by location and outlet type, and see real attribution data for the first time.
Turn confusion into confidence. Every active scheme โ beautiful, filtered, ready to present. Walk into every retailer knowing exactly what to pitch. Close more lines.
We only fill the communication gap โ your existing supply chain stays completely intact.
Join the platform giving India's kiranas a voice โ and brands the reach they deserve.
Stop relying on a broken chain. Direct to retailer. Real attribution. Measurable ROI.
Two focused products that solve the biggest communication gap in India's General Trade ecosystem.
Schemes delivered like Instagram reels. Swipe-ready, scannable, and built for mobile. Product names are masked on screen so only relevant details pop.
Mission control for your trade marketing. Upload schemes, target retailers by pincode and outlet type, watch engagement in real-time, and measure ROI for the first time.
Not a startup idea from a whiteboard. A solution born from years of walking the lanes of kirana shops across India.
โTo bridge the information gap between India's brands and 1.2 crore retailers โ empowering every retailer to make informed decisions, and every brand to reach the hands that sell their products.โ
โGeneral Trade is not dying. It is waiting to be saved. RetailSmart will be the operating system that makes India's โน14 Lakh Crore economy efficient, informed, and unstoppable.โ
Every decision is tested against one question: does this make the kirana owner's life better? If not, we don't build it.
We fill communication gaps. We never bypass distributors, wholesalers, or salesmen. The supply chain is our partner, not our enemy.
Our insights come from real retailers, real surveys, and boots-on-the-ground experience โ not boardroom assumptions.
Whether you're a retailer or a brand โ there's a place for you here.
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